Lauren Cassidy

Photo by Vlada Karpovich on Pexels

Welcome to Lauren Ipsum

Hi, I'm Lauren! 

I'm a content writer specialising in Employer Branding, B2B, eCommerce and Tech.  

My goal? To elevate your business with standout content that engages, educates, and converts. 

Whether it's through compelling brand stories in blogs, insightful guides, informative e-books, or persuasive website content, I'm here to bring your vision to life.

Here’s how I make content not just seen but felt:

  • Simplifying complex topics into clear, understandable insights.
  • Strategically venturing off the beaten path to explore fresh, unique angles.
  • Spotlighting the unsung heroes in your team through insightful internal interviews.
  • Connecting with thought leaders in your field to add depth and dimension to your content.

Want a taste of what I can do? See some of my work below. 

Big Brand Work

Blogs

Grab Careers •

The sky's the limit

Life before Grab was pretty different for me. I used to fly planes for a commercial airline, so I’m lucky I fulfilled my childhood dream of becoming a pilot. It was scary in the beginning, but it was always very exciting. However, that excitement was cut short as Covid-19 hit the industry hard, putting me on a search for something new. After working briefly at an e-commerce company, my (now) boss reached out to me about joining the Grab team. Having seen all the great things about the superapp,
Grab Careers •

Learning and making an impact

Before joining Grab, Alfian had two expectations for his next role: to be able to learn every day and to have an impact on people.

After joining Grab, I can safely say that those expectations have been fulfilled.

I started my career at Grab – and it has set the bar high. I’ve been here just over a year and since then I have had a healthy work-life integration and continue to grow every day. Everyone is here to help each other out – from leadership to interns. It’s a culture free of blame and i
Grab Careers •

Grab makes life easier

I use the Grab app on a daily basis, so I'm also a consumer. It just makes my life easier, whether I'm ordering food or getting transportation. And, in the two years since I joined Grab, I've seen it grow into so much more than these things. Whether it’s new products or features, the goal is always to make life more convenient for consumers – and that really resonated with me.

On the flip side, I can say the same about being a Grab employee (or Grabber as we call ourselves) – working here makes
Inside Intercom •

Drive retention from customer support with 4 easy steps

Customer retention has never been more critical to business success than it is today. With increasing business costs and reduced headcount, companies are feeling the squeeze as they also grapple with rising consumer expectations.

That’s why companies should look to support – and retain – the customers they have. Shifting focus to customer retention can actually be twice as powerful as customer acquisition. While a 1% increase in acquisition might boost your bottom line by about 3%, a 1% decreas
Inside Intercom •

In-context or out of touch: The future of online customer service

Support teams are facing a critical juncture: business costs and customer expectations continue to grow while resources like headcount and budget are decreasing.

When it comes to support, modern customers want a personal, on-demand experience from businesses – with 75% of support leaders saying customer expectations have increased but only 34% confident they can meet those expectations.

Efficient, personal support is the name of the game when it comes to closing this gap. Now is the time for s
Grab Careers •

Community, culture... and cats!

I had heard there was such a positive environment and once I joined Grab, I found that to be more than true. Work isn’t just about work, it’s about growing. Growing as a person, growing friendships, growing the community and of course, growing the company.

I’ve been able to grow personally, as well as professionally. Because Grab has given me the flexibility to work in a way that suits me, my quality of life has improved and the bond with my family has grown stronger as I can spend more time wi
Inside Intercom •

What is first-party data?

First-party data is the future of online engagement and customer experiences. There’s no two ways about it.

In June 2021, Google confirmed that it will no longer track individuals online via cookies. This isn’t surprising given competitors such as Apple’s Safari and Mozilla Firefox are cookieless by default – however there are already debates about how Google will collect and use data thereafter.

One aspect that can’t be debated is the value of first-party data as we proceed into this cookiele
Inside Intercom •

Announcing our refreshed guide ‘The Customer Retention Starter Kit’

A few years ago, we published The Customer Retention Starter Kit which helped thousands of businesses retain more customers over the long term. Today, we’re launching a completely refreshed guide to help you engage, nurture, and retain more customers in the modern age.

In today’s digital era, engaging and retaining the customers you have is easier and more efficient than winning new ones. Plus, turbulent economic times like these have shown us just how hard it is to win customer loyalty. In ord
Inside Intercom •

5 quick ways to improve your e-commerce customer experience

Since the pandemic, consumer habits have really changed – shoppers have migrated online en masse, their expectations are higher than ever, and brand loyalty is harder to maintain.

So, after long lockdowns and with a new type of consumer to appease, how can you ensure that shoppers will still gravitate towards your online store over the competition?

Yes, product and pricing are still important ingredients – but, a great customer experience is the secret sauce (chef’s kiss). 74% of consumers are
Inside Intercom •

Creating excellent customer experiences with the right e-commerce tech stack

The e-commerce landscape has grown exponentially since 2020, with experts predicting that the pandemic accelerated transformation of the digital space by up to five years.

With lockdowns preventing in-store experiences, shoppers have gravitated towards brands that can provide the best online experience possible. And, as society reopens, it is vital to maintain ease of movement between in-store and online channels – not just for your customers, but for your teams.

Many moving parts mean omnicha

Ghostwriting Samples

Grab Careers •

Learning and making an impact

Before joining Grab, Alfian had two expectations for his next role: to be able to learn every day and to have an impact on people.

After joining Grab, I can safely say that those expectations have been fulfilled.

I started my career at Grab – and it has set the bar high. I’ve been here just over a year and since then I have had a healthy work-life integration and continue to grow every day. Everyone is here to help each other out – from leadership to interns. It’s a culture free of blame and i
Inside Intercom •

Built for you: Tooltips, new support languages, personalized posts, and much more

It’s been an incredible summer here at Intercom – so let’s close it out with some hot new features! 🔥

It’s no secret that customer experience is the key differentiator for online customers today. That’s why our latest updates have been built to help you deliver the most personalized, contextual, and convenient experience possible. So without further ado, let’s dive into what we’ve built for you over the past month.

Now, you can educate your customers and drive adoption of specific parts of you
Inside Intercom •

Announcing Intercom's new Inbox: The fastest and most powerful inbox designed for scale

As more and more business moves online, and customer expectations have risen accordingly, the demands on support teams have soared – it often feels like teams now need superhuman speed just to keep up.

Increased volume, higher expectations, and team burnout are just a few of the issues businesses are facing. Ultimately, customer support reps are in need of tools that help them do their jobs more efficiently, effectively, and enjoyably.

The Intercom Inbox is what support and customer-facing tea
Inside Intercom •

How to ask your customers great questions and gather actionable feedback – 3 key takeaways

We recently hosted the debut session of our CX for Growth webinar series, with guests Great Question.

CX for Growth is a webinar series hosted by the Startups team at Intercom, a casual, interview-style monthly session featuring special guests and exploring customer experience topics that help to drive growth in your business.

Great Question is an all-in-one customer research platform that makes it easy to build a panel of customers, schedule research studies (surveys, interviews and prototype
Inside Intercom •

Built for you: Next-generation surveys, ditching hold times with Switch, and more

March was a big month at Intercom. St. Patrick’s Day celebrations returned, more and more of our teams were able to work from the office, and we hosted our first ever global virtual event, New at Intercom – bringing together our leaders and customers under one virtual roof.

They shared industry trends, customer insights, and revealed some game-changing products that will transform your business. If you joined us, you may already have some idea of what’s in store on Built For You this month (if
Inside Intercom •

Introducing Intercom Surveys: Don’t just ask for opinions, act on them

We are firm believers in the power of feedback here at Intercom – we seek it out, we offer it, and most importantly, we act on it. That’s why we’re so excited to announce the launch of our latest feature which embodies all of those sentiments – say hello to Intercom Surveys!

Tailored online customer experiences are no longer optional. In fact, 80% of online shoppers are more likely to make a purchase when brands offer personalized experiences. And, with news that third-party cookies are becomin

eBooks & Guides

Websites

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